One main take-away from this year's Type-A Parent Conference was "Think Outside the Box." I think I'm pretty good at that already. But sometimes we get stuck and our "outside the box" becomes "inside the box," if you know what I mean.
Here are a few "outside the box" thoughts:
~ People still like e-mail. Kelby shared in her E-mail Marketing session that 93% of all online users share content via e-mail. If you're not utilizing e-mail in your marketing strategy, you're missing an important piece. Just don't annoy people.
~ I need to learn how to use more online tools. There are so many out there, and I get overwhelmed into a state of "paralysis by analysis." I don't want to be obsessed by tracking the numbers, but I do need to push myself to learn more. Such things as Google Analytics, Get Clicky, Twitalyzer, Google Alerts (done!), Linked In (done!), SlideShare, Facebook Chats, etc., etc.
~ Be consistent across all online outlets. Use the same descriptors in all of your online profiles. Same picture as well. And if you want to be taken seriously as a professional blogger, don't use a cartoon as your avatar.
~ Not something I learned directly in a session, but learned intuitively. If I'm wrong, please tell me. Because I choose to use Blogger as my blogging platform, and because I choose to have an iPhone or Droid phone, I need to be more creative. (I could say that in a negative, as in "I will always feel like a red-headed step-child," but I want to look at this positively.) I LIKE the Blogger platform, and I LIKE my Palm Pixi, thank you very much. They may not have all the bells & whistles, but that doesn't make me less of a blogger, social media enthusiast or wanna-be techie geek.
~ I also felt challenged, for the second year in a row, to do more creative writing. So I'm sharing that here to make myself more accountable. I enjoy writing. I may or may not share all of those future musings here on this blog, but I am committing to one hour per week of creative writing.
~ And of course, I loved connecting with the sponsors that were there. Thanks, Together Counts, for sponsoring two yummy (and healthy!) breakfasts and morning walks. And thank you, Zone Perfect, for the healthy snacks, comfy t-shirt, and great conversation!
Thank you to the other awesome sponsors for making such a great conference possible!